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Hey Lady💋™ Founder LaeTania Richardson viral video goes mainstream on "The Sherri Shepherd Show!" When getting carded at 52 garners National media attention! 

“I live my life everyday with the intent of what’s going to make me happy. The biggest compliment I receive, especially on social media, is when someone says my insides match my outside," she says. "That means the world to me."

"I was a little taken aback when security asked for our IDs, as the people who had walked in before us, he did not ask," Richardson told Newsweek. "Being 52 years old, it certainly did take me aback because I was like, 'What?"  

It’s been said that success is the best revenge, and this is undoubtedly true for entrepreneur LaeTania Richardson. After success in the business world, she is now wowing readers with her new book, “Love Saw It.” The book is a testament to Richardson’s incredible talent for storytelling, with an undeniable ability to captivate readers. 

LaeTania Richardson is a native of Philadelphia, P.A. Born to be a success, she symbolizes independence and power as a savvy businesswoman with over 18 years of owning and operating three businesses. Her career and personal life have covered multiple disciplines.

LaeTania Richardson is taking the romance novel industry by storm. In her latest steamy novel, "Love Saw It," she explores a thrilling love story with a touch of 90s vibes. W4TC was granted the opportunity to sit down with her and learn more about her journey of becoming an author. Read on as she drops life-changing gems.

 LaeTania Richardson, successful entrepreneur and founder of the lifestyle brand, Hey Lady™, can now add ‘author’ to her long list of credits. She will release her new book, Love Saw It, on February 14, 2023, just in time for Valentine’s Day. A feel-good yet complicated love story set in the late 90s fueled by familiar landmarks, music, fashion, and jargon, the book aims to show that getting what you want often comes at a price.

Welcome to The reLAUNCH Live, where our host Hilary DeCesare provides you with the fresh energy you need to step into your greatness and reclaim the possibilities around you. Join my guest Tania Richardson and I as we discuss her biggest relaunches, how to navigate being single (and thriving!) as a woman in her 50's, the importance of self-love, and family reconnection!

Starting New in Your 40’s!

Tania Richardson is the essence of a Queen. She takes ownership of every aspect of herself and accepts full responsibility for her actions. She recognizes her worth and knows how to treat others. A lady who carries herself with grace and class, she supports women in business, and she does not settle for mediocrity for herself or those around her.

A native of Philadelphia, PA, Tania Richardson was born to be successful. A 40-something savvy businesswoman with over 15 years of owning and operating two businesses, Richardson symbolizes independence and power.

www.womanity.co.za                      

“Don’t ask for a seat at the table, buy the building!” says Fashion Mogul, Entrepreneur & Lifestyle Influencer Tania Richardson, when she noticed advertisers and content catered less to women in the 40-55 year age range. In turn that fueled her to create a movement for women today with the tagline “Being a lady never goes out of style!”

Tania exemplifies independence, empowerment, and authenticity in all that she does. Although she’s achieved undeniable success, she believes that its true definition is ultimately about “the difference you make in people’s lives, and waking up with a smile on your face because of what you do.” 

Three years ago, I started pinning on Pinterest. Specifically fashion and travel. It did not take long for my pins to get noticed. When my following hit 100k views per month, I knew I had something. However, I had not figured out a way to mesh everything together. I knew that whatever I created, it had to be something that represented my three loves–fashion, travel, and business.

Tania birthed Hey Lady to be a lifestyle brand, curated for all women over forty who have a passion for fashion, a love of travel, and are interested in owning or growing their business. As she was looking for content, she couldn’t find any that directly spoke to women, 40 and over, that looked like her. So, her mission began.

Advertisers are missing out on a huge market with these women! These are the women that are living their best lives! “We buy 65 percent of new cars, and 91 percent of new homes” Tania says. With her motivation and love of fashion, travel, and uplifting people, “Hey Lady” was born. “Hey Lady” is a phrase that she uses to greet her friends, and it invokes class, style, and sophistication, so naturally, it was perfect fit for her lifestyle brand.

I started Hey Lady💋™ after I found that advertisers cater less to women in the 40–55 year age range. My goal is to fill the void and feature women from all walks of life who are living and thriving. I wanted to start a movement for the woman who has a passion for fashion, a love of travel, and an interest in owning or growing a business–to motivate, empower and encourage them to live their best lives.

A lifestyle brand, YouTube original, and social media movement to change the stigma of women forty and over

Former ‘RHOA’ Recurring Cast Member and Entrepreneur, Tania Richardson, Announces New Movement, Hey Lady💋™  A Lifestyle Brand,  YouTube Original, and Social Media Movement to Change the Stigma of Women Forty and Over  Being a Lady Never Goes Out of Style Former Real Housewives of Atlanta (RHOA) recurring cast member and entrepreneur, Tania Richardson, launches Hey Lady💋™, a lifestyle brand, YouTube original, and social media movement to change the stigma of women forty and over. Curated for the woman who has a passion for fashion, a love of travel, and an interest in owning or growing a business, the mission is to motivate, empower and encourage them to live their best lives.  Hey Lady💋™ was born after Richardson found that advertisers cater less to women 40–55 years old. “We are not monolithic as society would have us believe,” states Richardson. “I want to feature women from all walks of life who are living and thriving."  Furthermore, a report by Girlpower Marketing found that disposable incomes are highest for boomer women aged 45-54.  They are at the peak of their careers, and statistically, are the least impacted by the recession. Boomer women buy 65 percent of new cars, 91 percent of new homes, and 92 percent of travel but, 91 percent feel that marketers do not understand them while brands are still having a hard time recognizing it. A woman of fashion, whose style, according to Fashion Bomb Daily, is “very alluring and sophisticated,” Richardson has accumulated a solid fan base from appearing in eight of twelve episodes of BRAVO’s season two of The Real Housewives of Atlanta—the most popular of the Real Housewives franchise that maintained an average of 1.495 million weekly viewers.  With her fan base in mind, Richardson was confident to move forward and fill the void by creating a platform to feature everyday beautiful and powerful women over forty.  “We are our biggest advocates and representation matters,” she explains. “When women see other women living their best life, it will hopefully reignite what may be missing in their lives. It is important to see positive images of women being more than a mom.”   She’s created a lifestyle that she adores and wants her YouTube viewers to be inspired to live a fulfilled life as well—To be adventurous and find their passion. Her fascination with clothing and designers began early in life. So, sharing great finds and stylish pairings with Hey Lady💋™ viewers is apropos.  Viewers will also be privy to Richardson’s journeys to many countries including Dubai, London, and Italy, which is her favorite place to travel.  She will share tricks of the trade (how to travel abroad on a budget) as well as COVID-proof travel tips. "Traveling is not only for the wealthy," states Richardson. "It opens your heart, broadens your mind, and equips you with stories to tell.  I want to show women the tricks to getting the best deals and how to make it look like they spent a million bucks without breaking the bank.” Hey Lady💋™ will also dedicate YouTube episodes on starting a business and will touch on areas like understanding different business entities, taking a hobby and making it into a business, branding vs. marketing, how to monetize social media, and overcoming fear. Richardson says that an awakening happens with women in their 40s. "At 40, women finally settle into their lives and are comfortable with who they are."  She says that women in their 50s are empty nesters whose confidence level is through the roof.  "These women are looking to pick up a new hobby or become adventurous. They also have more income available." “Hey Lady™ is different from anything that is currently out there,” Richardson confidently explains. “The topics are relatable and filled with lots of useful and practical information for every type of woman.  I’m looking to create a movement!” An individual who pushes others to create their best work, she is passionate about life.  She has faced and overcame many challenges—One of the reasons why she is committed to mentoring and helping young ladies fulfill their dreams and goals. She's a daughter, sister, aunt, and mother of a seventeen-year-old son whom she co-parents with former fiancé and former Pittsburgh Steelers quarterback, Kordell Stewart. She has no regrets in life and serves as a beacon for all to follow. Diane von Furstenberg once said that she wanted to be the kind of woman who is independent that doesn’t rely on a man to pay her bills.  Richardson lives by those rules however, she makes it clear that being a lady never goes out of style.  “My passion is LIFE. I believe every day that we are alive is a special occasion," says Richardson. A lady on a mission to inspire other women to live their best lives. Because being a lady never goes out of style! Hey Lady💋™