MY MISSION 
My mission is to motivate, encourage and empower women over forty to live their best lives!

MY VISION 
Hey Lady💋is a lifestyle brand curated for ALL women over forty who have a passion for fashion, a love of travel, and entrepreneurship!

The forty-and-over demographic is generally ignored and misrepresented by brands. Most brands are focused on either millennials or seniors, and consequently underestimate the spending power and intelligence of women over forty. 

There are large groups of women forty and over who tend to put everyone else before themselves. Somewhere along the way the message became “as a woman you must sacrifice yourself for the sake of everyone else.”

Hey Lady💋wants to change that narrative! Through multiple platforms we will highlight other diverse women who have learned not only to take care of their children, spouses and careers but also herself.

As a fashionista, globe-trotter and business owner I want to use my life as an example to show women that life begins again at forty all the while doing it with class, grace, sophistication and style! 

We will also work to foster mentorships for young ladies throughout the country.  

Who best to facilitate this than a woman over forty!

We are wives, mothers, sisters, daughters and bosses! We are smart, sexy, graceful and powerful!  This isn’t our first time at the rodeo!

"Being a lady never goes out of style!"

CEO and Founder
Hey Lady💋™ 
LaeTANIA Richardson